Rainbow-washing, Purple-Washing, Green-Washing: The Rise of "Corporate Social Responsibility"

Bring out the purple cupcakes, it's International Women's Day!

And so, the week of International Women’s Day is upon us and every brand and their dog are starting to change their email signatures and getting their purple tiles ready for social media. But the corporatisation of IWD isn’t new, indeed in this 2020 article for The Guardian, writer Alexandra Topping a-likens the day to “corporate mothers’ day.”

Topping …